WHAT WE STAND FOR
One beautifully edited step. For mornings that don't wait.
01. Simplicity is Strength
One step isn't compromise. It is the smartest decision you'll make all morning. You never needed 10 products. You never well.
02. Built for Your Reality
Not idea lab conditions. Not Western skin. Not air-conditioned comfort. We formulate for 90% humidity, tropical heat and Southeast Asian skin because that is where we actually live.
03. Reflective. Not Absorbed
Mineral filters sit on surface and reflect UV rays away. No heat. No chemical reaction. No stinging eyes. The only sunscreen that respects your biology.
04. Every Ingredient Earns Its Place
No fillers. No fragrance allergens. Nothing that doesn't serve your skin. We chose each ingredient with the same scrutiny we'd apply to something going on our kids' skins.
"We're not here to sell you a dream. We're here to give you your mornings back - and protect our skin while we're at it". - Founder, PinkRubus
Our Product Ethos
Pink Rubus products are formulated with the following foundational beliefs
We believe products should work with and work for your skin’s natural chemistry, not alter it.
We believe a mindlessly easy application can be achieved with non toxic, plant-based and clean ingredients.
We believe good products do not need to compromise the environment and the marine life.
Our non negotiable
We believe what is not included in our formula is as crucial as what is included. Our ingredients thoughtfully sourced all over the world. Our lab strive to adhere to strict GMP and Halal standard and we are against animal testing.
We scanned through all the major FDAs websites and EWG and ensure only EWG rating <2 ingredients are included in our products.
What's Never in Pink Rubus
- Synthetic Fragrances and Parfum
- Harsh Preservatives
- Parabens
- Formaldehyde Releasers
- Sulfates
- Phthalates
- Chemical UV filters